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Opt-Out Requirements By Region

United States

Every advertising message must include opt-out instructions. Subscribers cannot be required to pay a fee, provide information other than their email address, region, and opt-out preferences, or take any steps other than sending a reply email message or visiting a single Internet web page to opt out of receiving future email from a sender. The sender must honor the opt-out request within 10 days.

Canada

Every message must include opt-out instructions. Subscribers must be able to easily opt out from receiving further messages at any time at no cost. The mechanism can be, for example, an unsubscribe link that is included clearly and prominently in an email, allowing the recipient to unsubscribe by simply clicking it. The sender must honor the opt-out request without delay and in any event no later than 10 business days after receiving it.

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